HUP is often used as a case study for . It identifies as the "sportiest hotel in the Netherlands".
: Studies on ResearchGate discuss how "Lifestyle Hotels" cater to modern travelers who value uniqueness and entertainment over traditional luxury.
: The hotel utilizes a "sports-inspired" interior design—using ball courts and playing fields as motifs—which aligns with academic frameworks that suggest modern hotels must act as "experience platforms" rather than just a place to sleep. 2. Relevant Academic & Industry Themes
If you are writing a paper or researching this topic, these broader academic papers and frameworks often cite the strategies used by hotels in the Mierlo region:
: Research published in repositories like RIT explores how "ambience" and "visual experience" (key elements of the HUP model) directly correlate to guest loyalty.