: The industry is increasingly using digital twin technology and AI to enhance guest experiences within these themed lands, bridging the gap between digital content and physical presence.

: By transforming media IP (Intellectual Property) into a physical "land," parks see a significant boost in both attendance and revenue . This makes experiential entertainment a strategic priority rather than just a side business.

: The research highlights that the world's top theme parks now rely on themed lands and narrative rides to create "storyworlds". These physical spaces are no longer just about rides; they are immersive environments designed to evoke implicit and explicit storytelling.