This is the fastest way to get high-level gear if you have the Gil to spend. You can find Market Boards in every major city (Limsa Lominsa, Gridania, Ul'dah, etc.).
: Players sell high-quality (HQ) crafted gear here. For endgame players, this is often the best gear available for purchase immediately after a major patch.
As you rank up in your Grand Company (Maelstrom, Twin Adder, or Immortal Flames), you can spend Grand Company Seals on unique gear.
Tomestones are a special currency earned from dungeons, trials, and daily roulettes.
This gear is helpful for leveling, though it is eventually outclassed by dungeon or tomestone gear.
In Final Fantasy XIV , you have several ways to upgrade your gear depending on your level and preferred playstyle.
Basic gear can be purchased from standard "Battlecraft" and "Tradecraft" vendors in every major city and settlement.