:In an era of information overload, what you say is often less important than who says it. This is the core of Ethos , one of Aristotle’s three pillars of persuasion. Whether you are writing a business proposal or giving a keynote speech, establishing your authority is the first step to winning an audience. Key Points :
: Use storytelling to show your personal journey or education. :In an era of information overload, what you
: To be persuasive, you must demonstrate trustworthiness , similarity to your audience, authority on the subject, and deep expertise . :In an era of information overload