Enrico Piaggio - Vespa(2019) Apr 2026

The cushion played an equally important role. Enrico wanted to create a scooter that was not only functional but also comfortable. He experimented with various seat designs, eventually developing a cushioned, streamlined seat that would become a hallmark of Vespa.

Enrico, a talented engineer and entrepreneur, was determined to save the family business. He spent countless hours brainstorming and experimenting, searching for a innovative solution to revive the company. That solution would become one of the most iconic and beloved scooters in history: Vespa. Enrico Piaggio - Vespa(2019)

As Enrico Piaggio would have wanted, Vespa continues to thrive, an enduring symbol of Italian design, innovation, and the joy of the open road. The cushion played an equally important role