: "How we helped the [Last Name] family beat out 5 other offers to land their forever home."

: Share a quick summary of current market conditions, predictions for the upcoming season, or a simple guide to recent sales in their area.

: Focus on the process —for example, how you helped a family find their dream home in a competitive market or how your staging strategy led to a sale over the asking price.

: Use your CRM to automatically insert the recipient’s name into the subject line or greeting to increase open rates. The Realtor's Guide to Email Marketing - Campaign Monitor