El Plan De Marketing Digital Site

by José María Sainz de Vicuña Ancín . This is a widely used professional manual (now in its 2nd edition ) published by ESIC Editorial. It provides a step-by-step methodology for creating a digital strategy.

According to various academic guides , a standard digital marketing plan is typically structured into these core sections: El plan de marketing digital

by Manuel Alonso Coto . Published by Pearson, this book focuses on "Blended Marketing," integrating offline and online actions into a single cohesive strategy. 🎓 Academic and Technical Structure by José María Sainz de Vicuña Ancín