Propaganda — Edward Bernays

: He shifted focus from selling a product based on its utility to selling the idea or desire the product represents.

: He claimed that an elite minority—those who understand how to "pull the wires" of the public mind—effectively constitute the true ruling power. EDWARD BERNAYS PROPAGANDA

Bernays formalized his theories in his 1928 book, , where he argued that the "conscious and intelligent manipulation of the organized habits and opinions of the masses" is an essential element of a democratic society. : He shifted focus from selling a product

Bernays' career was defined by "pseudo-events"—staged occurrences designed solely to generate news coverage and influence public perception. Propaganda Book Summary - Edward Bernays - Wise Words EDWARD BERNAYS PROPAGANDA