E38vs.mp4 Here

Most enthusiasts agree that while the Mercedes was the better limousine , the BMW E38 was the better car to actually drive.

The deep, low-frequency hum of a V12 vs. the mechanical "thud" of a Mercedes door closing. E38vs.mp4

In the mid-1990s, the automotive world was split between two philosophies of luxury. Most enthusiasts agree that while the Mercedes was

Slow-motion pans over rain-slicked black paint. and more athletic than the Mercedes.

BMW launched the E38 as a direct challenge, focusing on "The Ultimate Driving Machine". It was sleeker, lower, and more athletic than the Mercedes.