While often advertised as "Buy One, Get One Free," the deals were technically structured as a offer.
Buyers often couldn't combine the BOGO offer with other incentives. Because the first car was sold at full MSRP, the "free" car was essentially a consolidated discount on both vehicles. Restaurant Ad Campaigns that Worked During a Recession dodge buy one get one free
A frequent example involved buying a Dodge Ram 1500 pickup truck and getting a Dodge Caliber or Dodge Avenger for a dollar. 📈 Why Dealers Did It While often advertised as "Buy One, Get One
For an additional $1, the buyer would receive a second, more economical model. Restaurant Ad Campaigns that Worked During a Recession
This was not a nationwide corporate program from Chrysler/Dodge; it was usually initiated by individual dealer groups or regional associations.
It was a more aggressive alternative to standard "zero percent financing" or traditional cash-back rebates being offered by other manufacturers like Hyundai. ⚠️ Important Context
The "BOGO" headline served as a dramatic "conversation starter" to pull skeptical buyers back into showrooms.
