Direct Buy travel refers to the practice of booking services directly through the primary provider’s own platform rather than using a third-party intermediary. Booking via the carrier’s official app or site.
Many hotels offer free breakfast or high-speed Wi-Fi specifically for guests who didn't use an OTA.
Use Google Flights or Kayak to compare prices across the market.
The rise of in the airline industry has been a game-changer. This technical standard allows airlines to sell "rich content"—like specific seat upgrades, Wi-Fi packages, and meal selections—directly to the consumer in a way that older, third-party systems simply cannot replicate.
Using the brand’s loyalty portal (e.g., Marriott Bonvoy).