Did Nike Buy Hurley -

On , Nike announced it had reached a definitive agreement to sell Hurley to Bluestar Alliance LLC , a brand management and licensing firm. The deal was finalized in December 2019 for an undisclosed amount, though some reports estimated the original 2002 purchase price was around $95 million.

Nike no longer owns Hurley, though it was a major subsidiary for nearly two decades. While Nike , it sold the brand to Bluestar Alliance LLC in December 2019 . The 2002 Acquisition did nike buy hurley

For 17 years, Hurley operated as a wholly-owned subsidiary of Nike. During this period, the brand benefited from Nike's massive global infrastructure, which helped it expand internationally. Key milestones during this era included: On , Nike announced it had reached a