Devon Cole - W.i.t.c.h. (official Video) (2024)

: To ground the theme of reclamation, the visuals include "spellcasting" around a bonfire and a "spooky Ouija board experience".

: The song reclaims the "witch" as a symbol of female resistance, autonomy, and rebellion. Cole notes that historically, women labeled as witches were often the original "resistance fighters, healers, and abortionists". Devon Cole - W.I.T.C.H. (Official Video)

The official music video for "W.I.T.C.H." by Canadian alt-pop artist Devon Cole serves as a vibrant, feminist reclamation of historical archetypes. Released on July 7, 2022, following a record-breaking pre-save campaign for Sony Music Canada , the video visualizes the song's central acronym: . Lyrical and Intellectual Foundation : To ground the theme of reclamation, the