Before you dive in, ask yourself: Why do I need both? Common reasons include:
Mixed Methods Research is about providing a . By bridging the gap between numbers and stories, you create research that isn't just statistically significant, but humanly meaningful. Designing and Conducting Mixed Methods Research
It takes more time and money than a single-method study. Before you dive in, ask yourself: Why do I need both
Use high standards for both sides—statistical validity for your numbers and "trustworthiness" for your interviews. It takes more time and money than a single-method study
Mixing It Up: A Guide to Mixed Methods Research If you’ve ever felt that numbers don’t tell the whole story, or that a great interview needs data to back it up, you’re looking for . It’s the "best of both worlds" approach that combines the why of qualitative data with the how many of quantitative data.
Using one method to clarify or elaborate on the results of another.
This is the "magic sauce." You need to decide where the data meets. Is it during analysis, or only at the very end when you write your conclusion? 4. The Challenges (and How to Beat Them) Mixed methods is a lot of work. To stay sane: