In 1983, she opened a small classroom in Marina del Rey, California, called The International Dermal Institute (IDI) .
Today, the brand is the top choice for over 100,000 skin therapists in more than 80 countries. DERMALOGICA
Jane Wurwand eventually shared this journey of resilience and entrepreneurship in her book, Skin in the Game , emphasizing that "this is more than a story about skincare; it’s about living your biggest life". Skin In The Game | Our Founder's Story | Dermalogica® In 1983, she opened a small classroom in
While teaching at IDI, Jane realized that none of the available skincare products met her standards. They were often filled with common irritants like , which Jane personally struggled with due to her own dermatitis and eczema. Skin In The Game | Our Founder's Story
The name was chosen to sound quasi-medical (deriving from "derma" for skin and "logic"), and the packaging was intentionally plain and professional to stand out against the "pretty" products in department stores. 4. A Global Revolution
What started as a small local training center grew into a global empire.
The story of is essentially the story of its founder, Jane Wurwand , and her mission to redefine the skincare industry by focusing on health and education rather than "beauty" or luxury . 1. The Five Words That Started It All