Store visit conversions are not compatible with search term reports. 2. Data Conversion & Analysis Reporting

Allows you to "convert" query objects into formatted report objects.

Based on your query,

Re-names converted lead data into usable formats for custom reports and saved searches. 3. General Search/Filtering Operations Search Term Reports - Knowledge Base - Everlaw

This report provides raw event data (timestamps, revenue) associated with campaigns, clicks, and keywords.

Features a "Convert to Word" link within the report viewer to transform results into a Word document (up to 1,500 responses for PDF with comments).

You can segment your search terms report by campaign or ad group to see which specific ads drove conversions.