: The actual moment they pull the trigger and buy the product or service.
: The amount of disposable income and the overall state of the economy directly impact spending power. consumer buying behaviour
: Personal motivations, perceptions of a brand, and even the "feel-good" factor (psychological needs) play huge roles. : The actual moment they pull the trigger
: We often buy what our friends, family, or social circles recommend. Cultural background also dictates what we find acceptable or desirable. perceptions of a brand
: Age, lifestyle, and occupation mean that a college student and a retiree will have very different buying habits. Modern Trends to Watch
Most purchases follow a predictable path, whether the buyer realizes it or not: