When spectacle leads, the interior life of a building often suffers.
Drawing from Guy Debord’s The Society of the Spectacle , architecture has become a primary tool for distraction and consumption [3, 4]. Commodification and Spectacle in Architecture: ...
Architecture as the Ultimate Billboard: From Shelter to Spectacle When spectacle leads, the interior life of a
Projects like the Burj Khalifa or the "Vessel" in New York are engineered to be "Instagrammable" moments [1, 8]. The building becomes a stage set for the production of images, where the experience of the space is secondary to the documentation of it [4, 9]. The building becomes a stage set for the
Much like a designer handbag, certain buildings now derive their value from the "brand" of their creator. High-profile "starchitects" are often commissioned to create iconic, photogenic structures that act as [1, 9]. These buildings are designed to be instantly recognizable in a digital thumbnail, prioritizing their "image-value" over their functional or social contribution to the streetscape [5, 9]. 2. The Society of the Architectural Spectacle
When spectacle leads, the interior life of a building often suffers.
Drawing from Guy Debord’s The Society of the Spectacle , architecture has become a primary tool for distraction and consumption [3, 4].
Architecture as the Ultimate Billboard: From Shelter to Spectacle
Projects like the Burj Khalifa or the "Vessel" in New York are engineered to be "Instagrammable" moments [1, 8]. The building becomes a stage set for the production of images, where the experience of the space is secondary to the documentation of it [4, 9].
Much like a designer handbag, certain buildings now derive their value from the "brand" of their creator. High-profile "starchitects" are often commissioned to create iconic, photogenic structures that act as [1, 9]. These buildings are designed to be instantly recognizable in a digital thumbnail, prioritizing their "image-value" over their functional or social contribution to the streetscape [5, 9]. 2. The Society of the Architectural Spectacle