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: A practical article by Maranda Dziekonski on LinkedIn that discusses how to handle customer churn from a leadership and customer success perspective. Academic Surveys and Research Papers
If your interest is more academic or technical regarding , these papers from ResearchGate and other repositories are highly cited:
: For a "how-to" guide rather than a formal paper, Bombora provides a six-step framework for defining, cleaning data for, and training churn models.
: This study examines how adding unstructured data (like customer service notes) can improve the accuracy of standard churn prediction models.
: A comprehensive survey that integrates fragmented studies across marketing, IT, and telecommunications to help researchers select the right churn definitions and models.
: A specialized paper for the gaming industry that discusses how playtime regularity can predict when social game players are about to quit. Practical Implementation
: A practical article by Maranda Dziekonski on LinkedIn that discusses how to handle customer churn from a leadership and customer success perspective. Academic Surveys and Research Papers
If your interest is more academic or technical regarding , these papers from ResearchGate and other repositories are highly cited:
: For a "how-to" guide rather than a formal paper, Bombora provides a six-step framework for defining, cleaning data for, and training churn models.
: This study examines how adding unstructured data (like customer service notes) can improve the accuracy of standard churn prediction models.
: A comprehensive survey that integrates fragmented studies across marketing, IT, and telecommunications to help researchers select the right churn definitions and models.
: A specialized paper for the gaming industry that discusses how playtime regularity can predict when social game players are about to quit. Practical Implementation
