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The two met in Geneva on a Sunday morning. They bonded instantly over their shared passion for craftsmanship. Within just 30 minutes, they struck a deal that saved the brand. Scheufele didn't just buy a factory; he committed to restoring the Chopard name to its former glory while keeping the family-owned spirit alive. Iconic Innovations
The story of Chopard is a multi-generational saga that began in a small Swiss village and transformed into a global empire through a chance meeting in 1963. The Humble Artisan Chopard
(1976) : Inspired by waterfalls in the Black Forest, designer Ronald Kurowski created diamonds that could "dance" freely between sapphire crystals. The Happy Clown Go to product viewer dialog for this item. The two met in Geneva on a Sunday morning
(1993) : This was the first watch to combine a stainless steel case with floating diamonds, blending high fashion with everyday durability. Red Carpets & Racing Today, Chopard is synonymous with global cultural events: La Maison Chopard, Our History Scheufele didn't just buy a factory; he committed
(1985) : A teenage Caroline Scheufele (now Co-President) sketched a clown with diamonds in its belly. Produced in secret with her father's support, it became the brand's first official jewelry piece. Happy Sport
Under the Scheufele family, Chopard introduced designs that defined modern luxury: Happy Diamonds