While you cannot "purchase" zero-click traffic as a bulk commodity like bot traffic, you can within zero-click environments:

Map-based listings providing addresses and phone numbers instantly. Can You Directly "Buy" Zero-Click Traffic?

What Is Zero Click And Why Is It Turning Marketing On Its Head?

Synthesized summaries generated by AI that appear at the top of results.

Direct answers or lists extracted from web pages.

Zero-click traffic refers to interactions where a user’s search intent is satisfied entirely within the search engine environment. This is driven by several SERP features:

Information boxes summarizing facts about people, places, or brands.

In the evolving landscape of digital marketing, the phrase represents a fundamental shift in how businesses approach online visibility. Traditionally, marketers focused on "buying clicks" through Pay-Per-Click (PPC) ads that direct users to their websites. However, the rise of zero-click search —where users find answers directly on a search engine results page (SERP) without clicking any link—has forced brands to reconsider what it means to "pay" for attention. Defining the Zero-Click Phenomenon