: Some Audi models can now receive radio messages from "hidden" traffic signs or special chips in pedestrians' smartphones to warn you of unseen hazards before you can see them. 3. A 90-Year-Old Vision Self-driving technology isn't as new as it seems.

: These "driverless" Jaguars have a 78% lower rate of injury-causing crashes compared to human drivers, having covered over 50 million miles with passengers.

The dream of buying a truly self-driving car is shifting from science fiction to reality, with the world's first consumer-ready autonomous vehicle, the Tensor Robocar , already making waves by literally making the steering wheel disappear.

: High-end models like the Audi RS Q8 and BMW iX3 offer advanced lane-keeping and emergency braking features that "blur the line" between assistance and autonomy.

If you are looking to buy or experience this technology, here are the most compelling stories and facts shaping the market today: 1. The "Ghost" in the Jaguar

: Consistently ranked as having some of the best self-driving tech for ease of use.

The most common way to "buy" a self-driving experience today isn't through ownership, but through ride-hailing services like Waymo .