Starbucks provides an industry-leading equity program called Bean Stock that allows employees to literally "share" in the company's success.

While owning one share only earns a small quarterly dividend, owning a larger portfolio (e.g., 200 shares) can generate enough dividend income ($124/quarter) to fund regular coffee trips without spending additional capital. For Customers: "Buy One, Get One" (BOGO)

New members often receive a BOGO offer on a tall or larger drink just for registering their card .