: Small towns now account for 60% of all online orders in India, outperforming major metros in growth rate.
: Platforms are experimenting with rapid delivery. NewMe now promises delivery in 60 to 90 minutes in select cities. buy one piece online india
: The leader in the fashion segment with over 50 million active users. AJIO : Reported a 66% year-on-year growth in GMV as of 2023. : Small towns now account for 60% of
: Recent academic reviews on ResearchGate and IJLTEMAS explore the motivations of Indian buyers. Key findings include: : The leader in the fashion segment with
: Nearly 70% of urban apparel purchases are influenced by flash sales and social media promotions.
: Brands like The Souled Store and Bewakoof are outpacing the overall market with projected annual growth of 35%. How India Shops Online 2025 | Bain & Company
: Gen Z (born 1997–2012) makes up 40% of India's e-retail shoppers and is 3x more likely to buy from "insurgent" (D2C) brands.