Perceived Value and Loss Aversion The word "free" does something magical to our perception. When you offer "Buy One, Get One Free, Growth Suite
: Features BOGO-style value on flagship devices like the Samsung Galaxy S26 Ultra or iPhone 17 Pro , often requiring a new line on an Unlimited Ultimate plan. buy one get one mobile offer
Major carriers have shifted away from direct BOGO hardware to "On Us" deals, which often provide similar value but with stricter requirements. Perceived Value and Loss Aversion The word "free"