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: In February 2017, the brand reported a 21% increase in sales , with the company president calling it some of the "best performing weeks" in the brand's history.

: The Office of Government Ethics (OGE) recommended that the White House investigate and discipline Conway. The White House later stated she had been "counseled" regarding the incident. Impact and Brand Outcome buy ivanka

In February 2017, the department store announced it would stop carrying Ivanka Trump's line of clothing and accessories, citing poor sales performance. President Trump criticized the move on Twitter, claiming his daughter had been treated "unfairly". : In February 2017, the brand reported a

: Federal law prohibits executive branch employees from using their public office for the endorsement of any product, service, or enterprise. Impact and Brand Outcome In February 2017, the

Conway’s endorsement triggered widespread criticism and investigations for violating federal ethics rules:

The phrase "buy Ivanka" refers to a 2017 ethics controversy involving Kellyanne Conway , then-counselor to President Donald Trump, who used a televised interview from the White House to promote Ivanka Trump’s fashion brand. Context and Incident

Following this, during an interview with Fox News from the White House briefing room, Kellyanne Conway explicitly urged viewers to adding that she was giving the brand a "free commercial". Ethical Violations