If users or Google detect that reviews or downloads are fake, it can lead to severe backlash and a permanent loss of user trust.

Compared to traditional advertising or Social Media Marketing (SMM), buying installs can sometimes be a cheaper way to maintain a top position in charts. Risks and Disadvantages

Google's algorithm may prioritize apps with high "download velocity"—the number of installs generated in a short timeframe—pushing them higher in search results.

Bought installs often come from "motivated" users or bots who do not actually use the app, leading to poor retention rates that can eventually hurt your ranking.

For niche apps, broad paid installs are often ineffective compared to word-of-mouth or targeted advertising. Organic Alternatives for Growth

Instead of buying downloads, developers often use to drive long-term, high-quality growth: