: A prioritization game where stakeholders "buy" product features with a limited budget to show what they value most.

Could you please clarify if you're looking for help with the design game, or if you're asking about Data as a Feature strategies? How to play the 'Buy a feature' design game - UXM

The phrase "" could refer to a few different concepts in the world of product design and data management. It's possible you're thinking of:

: Occasionally used in the context of buying or opting out of data tracking in digital advertising.

: A product management strategy where data insights are treated as a core part of a software product's value.