You can target users based on specific keywords they search for or topics related to the content they are browsing.
The current standard for Search. You provide up to 15 headlines and 4 descriptions, and Google's machine learning tests different combinations to find the best-performing version for each user.
Advertisers typically use a Pay-Per-Click (PPC) model, meaning you only pay when someone interacts with your ad. Common Ad Formats
To begin advertising, you must create a campaign by signing into the Google Ads dashboard. The process generally follows these steps: