From a business perspective, the BOGO deal is a classic . The restaurant may lose money on the sandwiches themselves—it's estimated that a $10 footlong costs the company about $2–$3 in materials—but they make up for it through "ancillary sales" like high-margin sodas, chips, and cookies. Summary of Active Deals (Spring 2026) Offer Type Promo Code Valid Dates Requirement BOGO Free Footlong FLBOGO April 1 – 28, 2026 Sub Club Members; App/Online only BOGO Free Footlong BOGOFL Until April 26, 2026 Participating Canadian locations BOGO for $1 BOGO1 Ongoing (April 2026) MVP Rewards Member specific offer Buy 1 Footlong get 1 FREE until M | Subway Canada
The concept of a massive discount on a footlong sandwich didn't start in a corporate boardroom. It began in with Stuart Frankel, a Florida franchisee who dropped his weekend footlong prices to $5 simply to drive traffic. buy a footlong get one free
Buy 1 Footlong get 1 FREE until March 1! Order now with code BOGOFL, plus enjoy a $0 delivery fee. Facebook·Subway Canada Buy One, Get One FREE | Subway From a business perspective, the BOGO deal is a classic
The current BOGO deals are designed to boost use of the Subway App and reward Sub Club members. It began in with Stuart Frankel, a Florida
: Within two weeks, his sales jumped from $14,000 to $23,000 weekly.
: The iconic "$5 Footlong" song became one of the most successful marketing campaigns in American history. How the Modern BOGO Works (April 2026)
Buy one, get one free! Offer available only for Sub Club members, online or in-app. Code FLBOGO. Facebook·Subway