Building Strong Brands -

Define your mission (purpose), vision (long-term goal), and values (beliefs).

Use visual imagery and metaphors to build recognition. 2. Establish Strategic Positioning Building Strong Brands

Positioning is the part of your brand identity that you actively communicate to your target audience to gain a competitive advantage. Define your mission (purpose), vision (long-term goal), and

Establish a consistent tone of voice for all messaging. 4. Build and Measure Brand Equity Define your mission (purpose)

Highlight unique features that set you apart from competitors. 3. Develop Brand Elements

Consistency across these elements helps build the 27 exposures often needed for deep consumer trust.