T... | Branding Governance: A Participatory Approach

The CEO, Sarah, called a "Brand Assembly." She didn't hire a consultant to write more rules; she invited the mechanics, the app designers, and the customer service reps to the table. This was the birth of their model.

The brand was fracturing because it was being policed, not lived. The Shift: From Policemen to Facilitators Branding Governance: A Participatory Approach t...

Every quarter, a rotating group of employees from different departments met to discuss what was working. The "Governance" wasn't a top-down decree; it was a peer-reviewed consensus. The Result The CEO, Sarah, called a "Brand Assembly

By giving up total control, Velo-City gained something better: . she invited the mechanics