"Motownphilly" was the breakout debut single for the American R&B vocal group , released in April 1991 . It served as the lead track for their multi-platinum debut album, Cooleyhighharmony , and effectively introduced the "New Jack Swing" era of vocal harmony to a global audience. Song Composition and Impact
Dallas Austin, Michael Bivins, Nathan Morris, Shawn Stockman
The song was co-written and produced by Dallas Austin . Michael Bivins (of New Edition and Bell Biv DeVoe), who discovered the group, provided the guest rap during the bridge. Music Video Highlights
Features various iconic spots in Philadelphia , emphasizing the group's "hometown pride".
The track is a quintessential example of New Jack Swing , blending soul, doo-wop, and hip-hop beats.
The title "Motownphilly" is a portmanteau of two of the group's biggest influences: Motown (1960s soul) and Philly soul (1970s Philadelphia sound).
It was a major commercial success, peaking at #3 on the US Billboard Hot 100 and #4 on the Hot R&B/Hip-Hop Songs chart.
Directed by Wayne Isham, the video showcased the group's synchronized choreography and polished "preppy" fashion style. Production Credits Artists Nathan Morris, Wanya Morris, Shawn Stockman, Michael McCary Producer Dallas Austin Label Motown Records Songwriters
