(2021) - Black Friday

On Thanksgiving Day, the average discount in the US was 27% , a 7% decrease from the previous year. 2. Major Consumer Trends

Retailers like Amazon and Boots launched deals as early as November 1 to manage logistics and prevent overcrowding. Black Friday (2021)

Smartphones accounted for 44% of online sales , an 11% increase YoY. On Thanksgiving Day, the average discount in the

The "shopping holiday" evolved into a month-long event, with consumers adapting to new economic realities. Smartphones accounted for 44% of online sales ,

Despite overall revenue dips, specific sectors saw massive growth compared to early November baselines.

In some regions, the average spend per transaction rose only marginally (e.g., from R535 to R545 in South Africa), indicating consumers were buying more items but remaining conservative on price.

Footfall rose significantly compared to 2020 lockdowns but remained roughly 24% to 28% below 2019 pre-pandemic levels.