: Like many of the lyric videos from the Heaven & Hell era, it features vibrant, thematic typography and imagery that aligns with the album's "purgatory" aesthetic. Lyric Themes and Meaning
"Rumors" by Ava Max was released on , as the twelfth track on her debut studio album, Heaven & Hell . The Official Lyric Video serves as a visual companion to this high-energy pop track, which explores themes of public speculation, jealousy, and staying true to a relationship despite outside noise. Key Facts and Production Ava Max - Rumors [Official Lyric Video]
: "Rumors" was a late addition to Heaven & Hell , replacing a track titled "Wild Thing" shortly before the album's release. : Like many of the lyric videos from
: The track was written by a collaborative team including Ava Max, Madison Love, and Henry Walter (Cirkut), who also produced the song alongside Freedo. Key Facts and Production : "Rumors" was a
: The chorus— "I hear your rumor, rumor, rumors... but I keep running, running into your room" —highlights a conscious choice to ignore gossip in favor of personal experience.