: Similar to old BOGO rules, getting a device for $0 often requires adding a new line or being on a specific unlimited data plan. Current Device Deals

: You can currently get flagship devices like the iPhone 17 Pro Go to product viewer dialog for this item. or Samsung Galaxy S26+ Go to product viewer dialog for this item. for $0 with an eligible trade-in.

Today, AT&T's primary value offers are structured around trade-ins rather than purchasing two devices at once.

According to the latest AT&T Deals Page , the following offers are available:

The classic model has largely been phased out at AT&T in favor of Trade-In Promotions . While the terminology "BOGO" isn't commonly used in current marketing, the current "free phone" deals essentially offer a similar value through bill credits. State of AT&T "BOGO" Style Deals (2026)

: These deals are not instant discounts. The value of the "free" phone is distributed as credits over a 36-month installment plan .