Anthropologie

: The popular private label Maeve is being upgraded to a standalone brand experience, featuring its own dedicated digital marketing strategy, including a Substack newsletter and exclusive catalog mailings.

: The Anthropologie App has integrated Apple's Visual Intelligence feature, allowing users to photograph items they see in the real world to find them or similar products instantly in the store. anthropologie

: Through a partnership with Google, Anthropologie tops are now part of a generative AI virtual try-on tool. This allows shoppers to see how garments drape, fold, and stretch on a diverse range of real models (sizes XXS-4XL) directly from Google Search. : The popular private label Maeve is being

: Under recent leadership, the brand has shifted toward digital storytelling and collaborations (such as with the New York City Ballet) to maintain its status as a "collectible" and relevant lifestyle brand. Anthropologie - App Store This allows shoppers to see how garments drape,

Anthropologie has recently enhanced its digital experience with several advanced features aimed at modernizing its boho-chic image and making shopping more inclusive and accessible.