While the book’s internal marketing often claims a 90% success rate, independent scientific studies offer a more nuanced view: Allen Carr's Easy Way to Stop Smoking: New US Edition
You are encouraged not to stop until you finish the book. Allen Carr's Easy Way to Stop Smoking
The method discourages patches, gum, or vaping, as these reinforce the idea that you are missing something valuable. Effectiveness and Success Rates While the book’s internal marketing often claims a
The "Little Monster" is the physical nicotine withdrawal, which Carr describes as minor and similar to a slight empty feeling. The "Big Monster" is the psychological addiction—the belief that smoking provides pleasure or relief. Allen Carr's Easy Way to Stop Smoking