In September 2020, customer engagement platform Airship (formerly Urban Airship) acquired the SMS commerce pioneer to integrate transactional capabilities directly into its messaging services. Strategic Overview
Shifted from one-way "blasts" to personalized, one-to-one customer conversations. Airship acquires SMS commerce company ReplyBuy
The acquisition marked Airship’s official expansion beyond traditional customer engagement into . By absorbing ReplyBuy’s technology, Airship enabled its clients to conduct full end-to-end transactions—including payments—entirely within an SMS chat thread. Key Details of the Deal In September 2020