A Concise Guide To Market Research Apr 2026

: Practical tips for interpreting SPSS output and presenting findings to stakeholders . Key Features for Students & Professionals

(3rd Edition, 2018) by Erik Mooi, Marko Sarstedt, and Mooi Erik is a practice-oriented textbook designed to bridge the gap between theoretical market research and its practical application . Book Overview A Concise Guide to Market Research

: Identifying research questions and designing the data collection process . : Practical tips for interpreting SPSS output and