2022---play-store--google-bans-misleading-and-ad-riddled-android-apps
Central to the 2022 reforms was the "Better Ads Experience" policy, which targeted intrusive monetization practices that had long frustrated users:
: Effective September 30, 2022, full-screen interstitial ads must be closable after 15 seconds. This ended the era of "unskippable" multi-minute ads that locked users out of their devices. Central to the 2022 reforms was the "Better
: Google banned ads that appeared at "unexpected" times, such as immediately after a game level starts or during the app's initial loading screen. Central to the 2022 reforms was the "Better