126464 Official

The report quantifies the industry from three distinct angles:

Reflects the high demand for sports icons as brand ambassadors.

There is a significant shift toward digital consumption, with heavy investments in OTT platforms for live sports streaming. 126464

In 2022, the Indian sports industry experienced a staggering , reaching a total revenue of INR 14,190 crore (approximately $1.7 billion). This surge was driven by a combination of high-octane cricket properties, a post-pandemic rebound in emerging sports, and a massive increase in media spending. 2. Key Revenue Drivers

The industry revenue is categorized into three main pillars: The report quantifies the industry from three distinct

The largest segment, highlighting the premium brands place on reaching live sports audiences. 4. Digital and Participatory Trends

After a hiatus due to the pandemic, sports like Kabaddi, Marathons, and Golf saw a growth of 123% , signaling a diversifying interest among Indian fans. This surge was driven by a combination of

For more specific details on the 2023 edition or later updates, you can view the full press release on exchange4media . Sports spends grew by 49% in 2022: GroupM ESP report