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The bestselling book that transformed over a million businesses is bigger and better than ever
In 2017, Dave Ramsey called Building a StoryBrand the most effective framework for cutting through digital noise. Today, that noise is louder than ever, making the power of story more crucial than ever.
The proof? Over 1 million copies sold and global brands like TREK, TOMS, and The Economist using it to drive growth. Storytelling captures attention, transforms customers’ lives, and fuels business growth.
Now, Building a StoryBrand 2.0 elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than ever: the power to be heard.
• 10,000 more words of step-by-step marketing help
• Updated examples and fresh stories
• New tools to simplify your marketing
The challenge was speed. Nature takes eons to form these hydrates. To make it a viable solution for an oil rig, the team had to recreate those deep-sea conditions in seconds. They turned to . By using massive centrifuges to create "super-gravity," they were able to force the gas and water together with such intensity that the methane was trapped in molecular cages of ice almost instantly.
Today, on platforms where the orange flares once burned, a new harvest takes place. Instead of fire, there is ice. The gas is captured, spun into stable hydrates, and shipped safely across the oceans in refrigerated hulls. What was once a wasted byproduct of the oil industry has become a new frontier of , proving that even the most stubborn industrial problems can be solved when we learn to work with the physics of the deep.
For decades, the offshore oil platforms of the world had a secret problem. As they pulled liquid gold from beneath the ocean floor, they also released "associated gas"—mostly methane. In remote locations, this gas was often seen as a nuisance, expensive to transport and dangerous to store. For years, the solution was "flaring": burning the gas away in massive, orange plumes that lit up the midnight sea but wasted precious energy and released carbon into the atmosphere.
“By using the StoryBrand technique, we’ve been able to increase our extra product sales by about 12.5% just in the last few months.”
“I’ve won over $200k of contracts with the StoryBrand Framework.” 100151
“Our [church] building campaign wasn’t going so great. About a year in, we restarted the campaign using the StoryBrand framework, did 3 big end of year giving days, and brought in about $2mm over projected needs to finish out the project.” The challenge was speed
“This book landed me my first $1,600 client. It taught me how to tell my story in a way that got clients to engage with me.” They turned to
“We had a lot of internal messaging issues to work through and the StoryBrand framework was EXACTLY what we needed! We wrote our scripts about six months ago and just launched a brand new website on Monday. The impact has been IMMEDIATE! We are so thankful!”
Choose your favorite format: Hardcover, e-book, or Audiobook.
Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the author of multiple best-selling books such as How to Grow Your Small Business, Marketing Made Simple, and Building a StoryBrand.
He’s consulted with thousands of companies to help them clarify their messaging and grow their businesses, including some of the world’s top brands like TOMS Shoes, TREK Bicycles, and Tempur Sealy.
Companies all over the world now use the StoryBrand Framework to create better websites, elevator pitches and marketing collateral.
The challenge was speed. Nature takes eons to form these hydrates. To make it a viable solution for an oil rig, the team had to recreate those deep-sea conditions in seconds. They turned to . By using massive centrifuges to create "super-gravity," they were able to force the gas and water together with such intensity that the methane was trapped in molecular cages of ice almost instantly.
Today, on platforms where the orange flares once burned, a new harvest takes place. Instead of fire, there is ice. The gas is captured, spun into stable hydrates, and shipped safely across the oceans in refrigerated hulls. What was once a wasted byproduct of the oil industry has become a new frontier of , proving that even the most stubborn industrial problems can be solved when we learn to work with the physics of the deep.
For decades, the offshore oil platforms of the world had a secret problem. As they pulled liquid gold from beneath the ocean floor, they also released "associated gas"—mostly methane. In remote locations, this gas was often seen as a nuisance, expensive to transport and dangerous to store. For years, the solution was "flaring": burning the gas away in massive, orange plumes that lit up the midnight sea but wasted precious energy and released carbon into the atmosphere.
